Making online users stay on your page and read the whole content is another thing. Once the offer is final, you’ll need to “Boost” the post. 7 Facebook Ads Best Practices to Create Engaging Ads. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. Which naturally leads to a lower response rate and a poor ROI. No, they actually created a custom audience made up of Facebook users they were sure of. So if there’s a risk that the video’s message may not be understood right away, try adding some text to keep viewers enticed. You could for instance be running a cake business, so instead of simply selecting local shop as your category, you should select bakery or desert shop. Viewing your ads’ performance data is easy in the Facebook Ads Manager: Whether it’s your first Facebook ad campaign or 100th, you should always focus on improving your ads instead of starting a fresh campaign. Using this data, you’d be able to measure the performance of your ad and read into what’s working, and what’s not. You can also leverage Facebook’s Audience Insights to know your target audience better. We at LYFE Marketing put these Facebook ads best practices to good use everyday. This is why it’s important that you have a call-to-action or CTA that resonates with your main goal. As the name itself suggests, Facebook leads ads are a great tool to grow … If your ads aren’t getting enough clicks, you may have to work on enhancing your copy or changing the call-to-action. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. Best Practices For Facebook Ad Copy • Be clear and straightforward about what your brand represents • Show your users what they stand to gain from engaging with your brand • Use attractive verbs such as “do”, “like” etc ... You can also have a pinned post that leads people to your website just below the offer on your ad. The key to creating a successful ad campaign is showing it to the right people. Facebook offer ads tips & best practices. While you can boost any post you want on your Facebook page, there are some best practices and recommendations that you can follow as well. Why should you use Facebook offer ads? The ad offers $5 when you sell your old shoes, and the photo and text reinforce that message. Facebook is the biggest contender to YouTube, and in fact wants to dethrone it as a video platform. It doesn’t give Facebook users the experience they deserve. Facebook ads will only amplify rich content. 5 Best Practices for Facebook Ads - From Facebook 1. They get greater reach than other ad types because users pay more attention to money-saving offers than traditional brand messages delivered through sponsored posts. So spend time coming up with the right one. In fact, you could start a campaign with as less as $5 and start seeing some results. So spend time coming up with the right one. These buttons draw attention and encourage people to engage with your ad. And testing your ads to find the poor ones does fall under essential Facebook ads best practices. They intended to raise awareness and encourage customers to visit a retail store to make a purchase. The idea is to reach only those users that will be interested in what you are offering. They will work for you too! Directing prospects to a post-click landing page, rather than homepage or product page, enables you to capture their contact information to nurture them down your sales funnel: Pin your offer to the top of your Facebook Page, so visitors see it anytime on your feed. Their images were: Getting the right visual for your Facebook ad may seem like a struggle, especially when you’re into. As a result of taking a strategic approach to Facebook ad targeting, Buffer was able to generate 3,870 laser targeted clicks to their podcast episodes, spending $0.24 per click, with a budget of less than $1,000. The #1 reason why you may want to use Facebook for marketing is the “reach” factor. Facebook has an incredible wealth of information about the interests,... 3. You can try…, Targeting a different kind of audience or create a custom audience, Increase or decrease your budget based on the response, Change the schedule to improve chances of success, However, if you don’t keep a tab on your campaign and its targeting, then you’re bound to lose more than you gain. Make sure the people seeing your ads are the ones most likely to purchase your products. But using an image that is irrelevant to the ad copy is a mistake that can cripple your campaign. The new discount codes are constantly updated on Couponxoo. It just doesn’t work that way. Getting the right visual for your Facebook ad may seem like a struggle, especially when you’re into B2B marketing. Facebook ads best practices include the consistent creation of compelling content that people would be eager to click on, know more, and share with their sphere. free vouchers, … Design with your objective in mind: Your ad will perform better if you design your creative around your objective. People who save in-store offers will also get reminders before the offer expires, but also when they’re physically nearby the store (as long as their phone has location sharing enabled). Most recently, our clients have seen success in targeting high-quality implant, dentures, and Invisalign ® patients. It can help to set up landing pages that are specifically for people coming from Facebook so you can effectively sell to them. Because people usually leave within the first few seconds of a video if it doesn’t interest them. There’s no doubt about the importance of using the right images in Facebook ads. Which is why the average organic reach for a Facebook page has dramatically gone down and continues to dwindle. In the list of Facebook ads best practices, remarketing has its own, profound place. People who claim in-store offer ads receive a barcode or QR code that is pulled from a mobile device at checkout: Users also get an email with the offer details, in case they prefer to print it out. Offer ads help you connect with current customers and acquire new ones. First, let’s learn why video is fast becoming the most important asset for any ecommerce business looking to grow. Facebook ads have often been compared to Google ads; mainly because they follow a similar bidding model. They don’t think much on whether the visual goes with ad copy or not. Get in touch with your customers. People are also more likely to share offer ads, which helps further extend your reach. First and foremost, you need to be clear on who exactly you are targeting. Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. ... Take Advantage of Facebook Targeting Tools. If your ads are reaching a small number of your audience, you may want to tweak your targeting strategy. When Buffer wanted to increase the number of podcast downloads they were getting, they didn’t pick a random set of users and target them. Make sure your headline is attention-grabbing and features the value of your offer. Utilize Placement Optimization. They can make or break your campaign. And testing your ads to find the poor ones does fall under essential Facebook ads best practices.By split testing ads, you’ll know exactly what ads are working for you and have a strong potential. Only you know … Similarly, videos that look staged with fake/bad acting aren’t as appealing as video content that is real, genuine and relatable. However, a good image is useless if it isn’t accompanied by an equally good copy. Poll ads also follow many of the standard mobile video ads best practices, in addition to some specific to polling: Keep videos short. depends on multiple factors, right from the size of your audience to the niche you are targeting. When it comes to running a profitable Facebook ad campaign, it’s important to run a test ad before investing any more money into your campaign. From here you’ll be able to start building your first offer ad by selecting your business page and clicking Create Offer. To know more please refer to our. 1. You need to implement Facebook ads best practices and consistently work on your campaign. Following the Facebook best practices could help you increase engagement.. ... PowerAdSpy lets you examine the best performing ads on social media platforms like Facebook, Instagram, Google, Youtube, etc. Facebook Offer Ads Best Practices can offer you many choices to save money thanks to 17 active results. “Shop Now”, “Learn More”, etc.). But keep in mind that big numbers won’t take you far if your ROI is poor. Facebook ads are popularly known for being visual. However, things have changed since social media came into being. or 100th, you should always focus on improving your ads instead of starting a fresh campaign. Having said that, getting a high ROI with Facebook ads is not as easy as it sounds. However, if you go deeper, you’ll find that a stark difference between the both. It not only gave you more control over the performance of your ad campaign but also helped you adjust it accordingly. Announcement of a new offer or a … The reason why these leads matter is because of their potential to convert is much higher. Last but not the least, if you’re already experimenting with Google ads or other PPC ads with success, you may want to take that knowledge to improve your own Facebook advertising strategy. Reach new people. People who claim mobile offer ads receive a discount code, are sent to a website to shop, and can use the offer code at checkout: True to its name, these ads can only be used in a physical store. Or else you’ll simply end up losing more than you gain. Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas. Ever wonder why a stock photo doesn’t work as well as a real, natural photo? Choose a format and images/video for your ad, and enter some text that describes your promotion. We know they work because we’ve seen them work. As noted, Facebook offers a huge range of advertising objectives... 2. Before you place your ad order, though, there are some rules and best practices to consider. When it comes to running a profitable Facebook ad campaign, it’s important to run a test ad before investing any more money into your campaign. Target Your Ideal Audience. To clarify, a Facebook... 3. Many Facebook offers include description copy at the bottom of the ad announcing a limited time offer: Some even include an “offers remaining” count, or a specific expiration date corresponding to the end of the offer: Any of these details can motivate potential customers to purchase if they know time or quantity is limited. We optimize dental Facebook ads to target using age groups, special interests, income levels, … They can make or break your campaign. Boost sales. 5 Tips for creating the best Facebook offer ads. Your investment in Facebook advertising will only be worthwhile when your ad actually makes an impact. is not as easy as it sounds. You’ll learn 12 Facebook video ads best practices you can copy to improve your ROAS. The fact is, Facebook doesn’t have to be a tool that loses you money. . Since the company wasn’t running any other promotions, they measured the lift in offline sales that resulted from the campaign. Facebook advertising is growing, and it is here to stay. They display like many other Facebook ad formats, natively in users’ News Feeds: Facebook offer claim ads are available on both mobile and desktop in three different formats: These can only be used on a website, and only by Pages with at least 400 likes. How you handle assets depends on your role and ownership, so here's a list of different approaches you can take. Remember, the easier your Facebook paid ads are to understand and connect to, the more response you will receive. Offer ads are promoted discounts you can share with existing followers and other target audiences on Facebook to encourage them to shop on your website, your physical store, or both. People are more likely to watch until the end if your video ad is 15 seconds or less. With the right amount of research, you should be able to find answers to the above questions. When logged into an admin account, click “Offers.” This will take you through the set-up process. You need to treat your Facebook advertising as the first step to getting interested people introduced into your sales funnel. How can I make my Facebook ads more effective? . Get Visual Examples of All Major Ad Formats on Google, Facebook, LinkedIn, and More. Make it worth watching. LYFE Marketing, Copyright All Rights Reserved © 2021. , but if you want quicker and more definite results, the answer is Facebook advertising. Testing your Facebook offer Ads is the most effective way to determine what works—and what doesn’t—with your audience. 1. So whether your Facebook ad campaign is aimed at generating more engagement, traffic, leads or sales, you need to think long-term in order to avoid losses. Visuals (i.e. People searching on Google are generally looking for something to buy, read, etc. So if you do not add video to your Facebook advertising mix, then you may be leaving money on the table. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. The best practices for Facebook ads are constantly changing. Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. Best practices for B2B Facebook ads in the interest stage The interest stage can seem like a vaguely defined step between the awareness and consideration stages. So as a brand, your job is to make your video ads more human and approachable. For the most up to date ad specs and targeting options so you can create the most optimized offer ad, refer to the Instapage digital advertising specs guide. Offer ads are meant to get people into your stores, either online or in person. Go to Ad Creation and select “Traffic,” “Messages,” or “Conversions” as your objective. ... Facebook Pages, Facebook events and Facebook offers within your carousel ad. Remember, every single one of the Facebook ads best practices you apply will give you better results when your budget is in place. As a result, a lot of businesses don’t take their visuals seriously and put up an image just for the heck of it. Video ads 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements. It also gives them the exact information they need to take action. They’re laser-focused on achieving one single goal. Once you are confident about the response you are getting, you can slowly increase your budget. Remove any verbosity and aim to write your Facebook ad in a way that your audience can understand. That’s the only way you will experience a positive return on investment. Facebook offer ads complement any digital marketers advertising strategy when there’s a potential purchase on the line. Video marketing isn’t always easy. You have the choice of choosing between setting a daily budget (which is self-explanatory) or a lifetime budget (a flat fee), where your chosen amount gets evenly spread across the time period you’ve selected. Are looking out to discover and learn more about your type of content, Are curious about what you sell and how your products can help, Are more than receptive to your marketing messages, What kind of social platforms your target audience currently uses, How many types of languages they typically use, What kind of communication they depend on, What content excites them the most and how they engage with it, Target your ads in a more profound manner, Craft a super-relevant ad copy that gets results, Remember, knowing your audience well goes a long way when it comes to running. TARGETING Offer ads help you connect with current customers and acquire new ones. Relevant and powerful copywriting not only helps you get more clicks to your site but also gives direction to users. By continuing to use our website you agree to allow our use of cookies. It’s working out great for all those who are taking a strategic approach. Mobile Ads. Product Photography for Ecommerce: Getting it Right, How to Make Money with Facebook Ads [by a Facebook Partner], WordPress SEO Setup: 8 WordPress Plugins to Help Improve Your SEO, 5 Dentist Marketing Content Ideas That Will Make Your Patients Smile, How To Get 2 Million Website Visits With One Simple Keyword Hack, How To Generate 10K Visitors For A Brand New Blog. Here’s an example of an ad that gets many things right, including the use of language. But rather have a long-term strategy. In your quest to find and apply Facebook ads best practices, you shouldn’t forget the importance of having a long-term vision. Schedule a product demo to learn more. Facebook is a place where people want to connect to people. By split testing ads, you’ll know exactly what ads are working for you and have a strong potential. Anyone seeing your ad should have no problem knowing:— Your offer and what it is exactly about— The benefits that they can get from it— What action you want them to take. But, do keep in mind that when done right, FB video ads can and do surpass image ads. Set Up a Facebook Marketing Funnel. It is true that fb ads are very cheap but for putting ads on fb many people waste money on testing ads. Offer ads are meant to get people into your stores, either online or in person. The perfect Facebook ad doesn’t … Best Practices for Boosting Facebook Posts. The last thing you want is to confuse people who you are targeting with your ad. So, they load well even for people on slow internet connections. But there are a few standard best practices that you should be sure to follow. Capture attention quickly The good thing is, Facebook supports this with their in-built split testing feature. Give viewers exactly what they are looking for so that they continue watching your video. Here are three simple ways to write better converting Facebook ad copy…. You could call it one of the most important Facebook ads best practices. Once you find these ads, you can easily tweak them to improve the results and get more out of your total ad spend. Targeting the right users is one of those Facebook ads best practices that is often taken for granted. One way to stand out and boost sales is by promoting a discount or deal with the ads platform instead. Facebook best practices for choosing best category suggests that you pick only the most relevant and precise category. Given that you’re patient, it won’t take you too long to identify the ads that are giving you the best results. For example, if you’re using Facebook ads to generate leads for your real estate business, you need to be sure of how you will nurturing and converting these leads into paying clients in the long run. You want … However, there are two details to consider before creating an ad: Here’s a look at one company who saw great success with Facebook offer ads. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. Slideshow ads. It’s important that you avoid any guesswork and create a number of ad sets and ads before launching a campaign. Remember, knowing your audience well goes a long way when it comes to running successful Facebook ads. 1. So spend time understanding who you are targeting and why. I touched on a few of them in the video and the article above, but I wanted to give you the guidelines I follow. Candid offers 25% off their starter kit: And Yumi offers six jars of their baby superfood for free with purchase: Photos or videos of people using a product or service often perform better than photos of a product or service by itself: (Note: Your Page’s profile picture will show next to your offer in most places, so it’s best not to use the same photo for both.). If you're an admin of a Facebook Page, you can create an offer ad to reach more people. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. Their images were: You should also choose the right colors to elicit the right emotions from your target audience. Offer discounts of at least 20% off typically reach more people than offers of lesser value. Keep in mind that no matter how experienced you are, you will not get the first ad right. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. The idea here is to understand how your Facebook ad is performing and then slowly enhance each ad for even better performance. When you create a campaign with the Facebook Ads Manager, the first thing it asks... 2. Boost Posts That Drive Engagement Like Shares Just make sure you follow our Facebook ads best practices that we are going to share with you. Facebook offers you the possibility to segment your audience in different … It’s because the latter feels more authentic. Today, we look at how to create Facebook offers, why marketers should want to, and a variety of Facebook offer ads examples.